Meet the Executive Team

Born and raised in Albuquerque, New Mexico, Mark started working at Dion’s as a pizza maker after graduating from high school in 1987. In 1991, he graduated from The University of New Mexico with a BA in Economics. After a short stint with MassMutual, Mark accepted a General Manager position with Dion’s in 1992. Over the next 15 years, he took on various roles in the company and earned his unofficial MBA from The School of Hard Knocks. In 2006, Mark became COO and focused on developing Dion’s culture, management talent, and systems to prepare for successful growth. Mark became Chief Executive Officer in December 2013, leading the company’s strategic growth plan and financial recapitalization.

Mark’s WHY is “contribute”. He has a passion for building teams and helping others be successful. He is a lifetime member of Leadership New Mexico and is a member of Vistage International (CEO Peer Advisors). He serves on the Boards of Horizons Albuquerque and The University of New Mexico Alumni Association, and is Past President of the Golden Apple Foundation of New Mexico.

What’s Your Slice of Life? Playing in the mountains with my wife, Emily Howard, two children, and two stepchildren. I also enjoy running, hiking, skiing, and scuba diving.

What’s Your Favorite Dion’s Order? A slice of pepperoni and green chile pizza and a half turkey salad with Granch (Greek and Ranch dressing).

Stan Hrncir, CFO

Stan joined the Dion’s team in 2018. Previously he was the CFO of McDonough Corporation, headquartered in Scottsdale, Arizona, and helped lead McDonough’s various subsidiary companies operating internationally and throughout the U.S. During his five years with McDonough, Stan was President of one of McDonough’s manufacturing companies based in West Virginia. For 13 years prior to his CFO role, Stan served as the audit partner for the Albuquerque-based CPA firm, Schlenker, Cantwell & Hrncir, PA. Stan has served on the board of directors of multiple companies, and served as a business consultant to dozens of organizations throughout his career.

Stan holds a Certified Public Accountant (CPA) license and is also a Certified Valuation Analyst (CVA). He completed a BBA in 1991 and an MBA in 1994 from The University of New Mexico. He is a Highland High alum, having moved to Albuquerque from San Antonio, Texas at the start of his sophomore year of high school.

What’s Your Slice of Life? Quality time with family and friends, particularly my son, Stanley.

What’s Your Favorite Dion’s Order? A slice of pepperoni and green chile pizza and a half chef salad with Green Chile Ranch.

Deena Crawley, Chief of Staff

If Deena isn’t in her office, you’ll probably find her running a marathon somewhere. In fact, we think she’s the fastest gal in town. Prior to her position as Chief of Staff, Deena worked in brand planning at McKee Wallwork + Company. In a previous stint with Dion’s, she worked on the operations side of the business as a manager. She came back to Dion’s in 2011 to oversee Marketing and then became Chief of Staff in 2019.

She is a two-time Effie finalist, a former President of the American Advertising Federation–NM, a Make-A-Wish New Mexico board member, has been inducted into The University of New Mexico Anderson School of Management Hall of Fame, has mentored for Fathers Building Futures, and is a graduate of Leadership NM. She is also an Albuquerque Business First 40 Under Forty and Woman of Influence awardee. She has a degree in Business Administration from The University of New Mexico.

Deena and her husband, Travis, have a daughter and three dogs.

What’s Your Slice of Life? Endurance running.

What’s Your Favorite Dion’s Order? A slice of pineapple pizza, a half crunchy spinach salad, and if it’s a Friday, I’ll throw in a chocolate chip cookie.

Tracy Bredeson, Chief People Officer

Tracy joined Dion’s in 2022. Before joining the team, Tracy worked as the Chief HR Officer at Nusenda Federal Credit Union. Prior to relocating to New Mexico, Tracy’s 20+ years of HR experience includes leadership roles at several companies in Wisconsin, including CHRO positions with National Guardian Life Insurance Company and State Collection Service. She served as Director of Training and Affirmative Action at WPS Health Solutions and was an HR Manager at RMT INC., a civil engineering and construction firm.

Tracy was born and raised in Madison, Wisconsin, and earned her Bachelor’s Degree in Elementary Education from the University of Wisconsin-Madison (Go Badgers!). She later went on to receive a Master’s Degree in Public Administration from UW-Oshkosh and holds a Senior Professional Human Resources (SPHR) certificate.

Tracy and her husband, Andrew, have a daughter, Riley. After having several pets over the years, they are down to one cat and a horse.

What’s Your Slice of Life? I enjoy spending time with friends and family, hiking, and cycling. I also like to make jewelry and am a big reader- I’ve been part of the same book club for 20 years!

What’s Your Favorite Dion’s Order? Pizza with ground beef, mushrooms, and artichoke hearts, a half Ranch salad with Thousand Island dressing, and a side of meatballs for lunch the next day.